01Beginnings
Beta’s story begins in 1923 in Sovico near Milan, where the Ciceri family opened a tool forge. It grew into Beta Utensili — a company still family-owned today, and still manufacturing in Italy.
02The rise
Its signature orange carried Beta far beyond the workshop: its cabinets and tools have stood trackside in Formula 1 and MotoGP for decades, in the hands of the world’s most demanding mechanics.
03Today
Beta’s programme now spans thousands of items — from combination wrenches and screwdrivers to jacks, cabinets and protective equipment. Professional workshops and serious home mechanics alike reach for it.
